Building a website is one of the most important things you can do for your business. However, many people don’t realize how much work goes into it or even what the first step to create a premium website even is.
Establishing Your Goals
The first step has nothing to do with choosing a website designer or even how you want it to look. Instead, it has to do with figuring out what goals you want your website to achieve.
Is your website going to be attracting new customers or is it simply for people to click a link and buy from? It is going to be selling products or is it going to be selling services?
These sorts of questions are going to determine quite a bit of information to help you ensure you go start on the right track.
The Purpose of Your Website
The first goal you need to establish is the purpose of your website. Is the site going to:
- Provide information
- Sell services
- Sell products
From here, you can start narrowing in on your other goals.
Goals For Sites That Provide Information
If the purpose of your site is to provide information, then your goals are going to be more centered around subscriptions to your blog and how far your articles reach. With a website like this, you will benefit from having a great copywriter and good SEO training.
Goals For Sites That Sell Services
The goal is clearly to sell your services. However, how does that look on a website? That looks like getting clients to click on CTA’s that lead to forms to fill out so that you can provide them a quote for your service. It also looks like having pages that specifically describe your services and possibly a page for customer reviews.
Goals For Sites That Sell Products
The goal is to not only have clients buy your products but to get them to come back and buy them again. The buyer’s journey is very important for these websites and the ease of use of the website can make a huge difference between whether or not potential customers buy from you.